SEO is not a set and forget strategy to get more traffic to your website. You need to regularly review your strategy and determine if it will work for the year ahead. Fortunately, there are a number of SEO tips that you can use to help boost your SEO strategy for 2018.
Look At Voice Search
Voice search is becoming more popular with Apple, Google and Windows allowing users to search the internet using voice commands. It is predicted that voice searches could make up 50% of all internet searches by 2020. This means that you need to start looking into it now to be ahead of the competition.
To benefit from an increase in voice search, you need to take a look at your keywords. Pay attention to long-tail keywords and ones that are similar to the way that people speak. These are the keywords that will be used in voice search and the ones that you should look at ranking for.
Look At Page Speed
Page speed has always been a part of SEO, but it is going to be even more important in 2018. Google has stated that they will be increasing the importance of page speed in their ranking algorithm and you need to take note of this. Page speed will also impact user experience which is something that the search engines look at.
There are a number of tools that you can use to test page speed and you need to do this. You should also consider pages that have a lot of images as this can slow them down. Flash and other applications can also cause your pages to load slowly and this is something that you need to avoid.
Continue Focusing On Content
Content is still the king of SEO and you need to continue focusing on this. You need to ensure that you are posting content that is valuable to your readers and that is easy for them to understand. Writing articles simply to rank in the search results will not actually help you and could push you further down the listings.
Longer form content, according to StokesSEO, is also on the increase and you need to consider this. The more words you have, the more information you can provide and this is what the search engines what for their users. Of course, this does not mean that you should fill your pages with fluff because your content still has to add value to the user experience.
For more information of how SEO can help local business, check out this website.