SEO is not a set and forget strategy to get more traffic to your website. You need to regularly review your strategy and determine if it will work for the year ahead. Fortunately, there are a number of SEO tips that you can use to help boost your SEO strategy for 2018.
Look At Voice Search
Voice search is becoming more popular with Apple, Google and Windows allowing users to search the internet using voice commands. It is predicted that voice searches could make up 50% of all internet searches by 2020. This means that you need to start looking into it now to be ahead of the competition.
To benefit from an increase in voice search, you need to take a look at your keywords. Pay attention to long-tail keywords and ones that are similar to the way that people speak. These are the keywords that will be used in voice search and the ones that you should look at ranking for.
Look At Page Speed
Page speed has always been a part of SEO, but it is going to be even more important in 2018. Google has stated that they will be increasing the importance of page speed in their ranking algorithm and you need to take note of this. Page speed will also impact user experience which is something that the search engines look at.
There are a number of tools that you can use to test page speed and you need to do this. You should also consider pages that have a lot of images as this can slow them down. Flash and other applications can also cause your pages to load slowly and this is something that you need to avoid.
Continue Focusing On Content
Content is still the king of SEO and you need to continue focusing on this. You need to ensure that you are posting content that is valuable to your readers and that is easy for them to understand. Writing articles simply to rank in the search results will not actually help you and could push you further down the listings.
Longer form content, according to StokesSEO, is also on the increase and you need to consider this. The more words you have, the more information you can provide and this is what the search engines what for their users. Of course, this does not mean that you should fill your pages with fluff because your content still has to add value to the user experience.
For more information of how SEO can help local business, check out this website.
One of the challenges that local businesses face is figuring out how to connect with customers who are located right in their own backyard.
Although the Internet can be a powerful marketing tool, it can be difficult to ensure that your website and advertising materials are being viewed by local customers rather than by a worldwide audience. After all, there is no point in advertising your business to customers who are located on the other side of the world if you don’t sell your products or services over the Internet.
Instead, you need to figure out how to target your marketing to just a local audience. One effective way of doing this is by using social media. For instance, Facebook marketing for local businesses can be a great way to keep customers in your area informed about what is going on with your business.
One of the main benefits of advertising on Facebook is that you can laser target your ads to specific demographics. Not only does this include narrowing down the audience that sees your ads by their age, interests, gender, and other factors, but you can also show them only to people who live in select locations. This makes it possible to only show the ads to people who live close enough to your business that they may actually shop there in person.
If you are like most businesses, chances are you have a relatively limited advertising budget. Because of that, it is important to make sure that every dollar that you spend has the maximum possible impact. Facebook marketing for local businesses helps ensure that your ads only reach their intended audience, helping you avoid wasting money on advertisements that don’t get results. In the long run, this can help you get a better return on your investment for your advertising dollars.
Social media has become an integral part of a local business’ marketing mix. Not only does it provide local businesses with a way to expand their outreach, but it offers them opportunities to maximize their returns on investment as well. Below, we will be going over some of the key benefits of social media for local businesses.
Benefits Of Social Media For Local Businesses:
1. Increased Brand Awareness.
One of the main things that you are going to benefit from by implementing social media marketing into your business as a local business owner is increased brand awareness. This is easily one of the best things that you will be able to get from social media because it is going to get your brand in front of more prospective customers – more often. This is ultimately a huge benefit for local businesses because increased brand awareness can lead to increased market share.
2. Increase Sales.
Another benefit that comes from social media marketing for businesses is the ability to effectively increase sales without having to spend too much money to do so. Because social media is largely free for businesses to take advantage of to a certain extent, you should be able to increase sales without spending too much money. Also, because social media marketing allows you to analyze metrics, Geo-target, and even increase the efficiency of your marketing altogether, it can really help to increase your sales along with your return on investment.
3. Better Customer Service.
Another benefit that a local business is going to get from implementing social media marketing into their business is the ability to have much improved customer service. This is something that is often overlooked. Because social media bridges the gap between the management and the end consumer, you will be able to really directly connect with your customers and provide a better all around experience as a result.
In Today’s age, social media is not only a form of social interaction but now a very great tool and platform for marketing. It drives the most traffic to your blog and website if done correctly and properly.
Social Media Marketing is undeniable one of the most effective marketing tool and strategy that to boost your online presence or website traffic. Once you are able to properly create and maintain a huge number of attractions and engagement to your social profiles, then everything will flow and follow smoothly.
Using the power of social media where it connects people locally and across the globe will surely boost your business visibility.